Why Theatre Is Important to Savannah

Theatre is more than entertainment. In Savannah, it's a gathering place — where stories spark conversation, neighbors connect, and visitors discover the city's creative heart.

At New Oak Theatre, we believe professional productions can uplift our community, support local jobs, and create a vibrant cultural experience that keeps Savannah thriving. But the impact of the arts goes far beyond the stage — it's an essential economic engine for our city and our region.

The Economic Power of the Arts

According to Americans for the Arts' Arts & Economic Prosperity 6 national study, the nonprofit arts and culture industry generates $151.7 billion in economic activity annually across the United States — supporting 2.6 million jobs and generating $29.1 billion in government revenue. In Georgia alone, the arts contribute significantly to local economies through direct spending, job creation, and tourism.

When audiences attend a theatre performance, they don't just buy a ticket — they dine at local restaurants, park in nearby garages, shop at neighborhood stores, and sometimes book hotel rooms. This 'arts ripple effect' means that every dollar spent on a theatre ticket generates additional economic activity throughout the community. National data shows that the average arts attendee spends $31.47 per person, per event, beyond the cost of admission — spending that directly supports local small businesses.

For Savannah, a city whose economy depends heavily on tourism and cultural heritage, professional theatre strengthens our appeal as a destination. Visitors come for the history and the squares — but they stay for the experiences. Live theatre gives them one more compelling reason to choose Savannah, extend their visit, and return again.

Theatre Builds Community

Beyond dollars and cents, theatre creates something invaluable: connection. In an increasingly digital world, live performance brings people together in the same room, at the same time, to share the same story. It fosters empathy, sparks dialogue, and reflects our shared humanity.

For local artists, theatre provides professional opportunities and a platform to hone their craft. For young people, it opens doors to creative careers and builds confidence, communication skills, and critical thinking. And for audiences of all ages, it offers a space to escape, reflect, and be moved.

Why New Oak Theatre Matters

New Oak Theatre is committed to producing high-quality professional theatre that enriches Savannah's cultural landscape. By partnering with talented artists, supporting local businesses, and welcoming audiences from near and far, we aim to contribute to the thriving arts ecosystem that makes this city special.

Every ticket purchased, every show attended, and every story shared helps strengthen the cultural and economic fabric of our community. Theatre doesn't just matter because it's beautiful — it matters because it makes Savannah stronger.

How You Can Support the Arts in Savannah

• Attend live performances — at New Oak Theatre and other local venues
• Dine local before or after a show — support Savannah restaurants and shops
• Share your theatre experiences on social media — help spread the word
• Become a donor or sponsor — invest in the future of the arts
• Encourage young people to explore theatre — education and exposure matter

Together, we can ensure that Savannah remains a city where the arts flourish — enriching lives, strengthening the economy, and creating unforgettable experiences for generations to come.